About the Role
NeeFox® is looking for a creative and analytical Content Strategist to join our dynamic marketing team in Lahore. You will be the chief storyteller and architect of our content universe, responsible for developing and executing data-driven content strategies for both NeeFox and our diverse clients. This role is perfect for someone who blends a passion for compelling narrative with a deep understanding of SEO and analytics. You will be responsible for creating content that not only engages and informs but also drives traffic, generates leads, and builds powerful brand authority.
A Day in the Life
As our Content Strategist, you will be at the helm of our content engine. Your day might begin with in-depth keyword research using Ahrefs to map out a content cluster for a new client blog. You’ll then outline a quarterly content calendar, aligning topics with key marketing campaigns. In the afternoon, you might collaborate with the SEO specialist to optimize existing website copy, then work with a graphic designer to create compelling visuals for a new case study. You’ll likely end your day by analyzing the performance of recent blog posts in Google Analytics and writing a creative brief for a freelance writer.
Key Responsibilities
- Content Strategy Development: Design and implement end-to-end content strategies tailored to client goals. This includes audience research, persona development, topic ideation, keyword mapping, and creating detailed content calendars.
- SEO & Content Optimization: Collaborate closely with the SEO team to ensure all content is fully optimized for search engines and user intent. Conduct regular content audits to identify gaps and opportunities for improvement.
- Content Creation & Management: Write, edit, and manage the production of a wide variety of high-quality content, including insightful blog posts, persuasive website copy, in-depth case studies, lead-generating whitepapers, and engaging social media updates.
- Performance Analysis & Reporting: Utilize tools like Google Analytics, SEMrush, and Ahrefs to meticulously track content performance. Analyze data to generate actionable insights and deliver clear performance reports to stakeholders.
- Brand Voice & Consistency: Develop, define, and maintain a consistent and compelling brand voice, tone, and style guide for NeeFox and each of our clients across all channels.
- Cross-Functional Collaboration: Work in partnership with the marketing, design, and sales teams to ensure that content effectively supports lead generation funnels, advertising campaigns, and overall business objectives.
Key Responsibilities
Required (Must-Haves)
- 3+ years of professional experience in content marketing, content strategy, digital journalism, or a similar role.
- A strong and diverse portfolio showcasing exceptional writing and editing skills (please provide links to blog posts, website copy, case studies, etc.).
- Proven experience with SEO principles and hands-on expertise with keyword research tools (e.g., Ahrefs, SEMrush, Moz).
- Excellent storytelling ability with a knack for making complex topics easy to understand.
- An analytical mind, comfortable using data to inform content decisions.
Preferred (Nice-to-Haves)
- Experience working in a fast-paced digital agency environment.
- Familiarity with Content Management Systems (CMS) like WordPress and HubSpot.
- Basic understanding of HTML/CSS.
- Experience creating content for B2B technology, SaaS, or IT services companies.
Why Join the NeeFox® Dream Team?
Shape Brand Narratives
You will have a direct hand in building the voice and authority of exciting brands, including our own. Your creativity will define how we and our clients are perceived.
Strategic & Creative Freedom
We value innovation. You’ll have the autonomy to experiment with new content formats, channels, and strategies.
Be a Key Marketing Player
Content is at the core of our marketing efforts. You will be a vital member of the team whose work directly contributes to business growth.
Join a team of passionate marketers, designers, and developers who are dedicated to mutual success and professional growth.
Ready to Lead the Charge?
We are excited to review your application.
- Lahore, Pakistan