Pay-per-click (PPC) advertising
is a type of advertising in which you pay for each click your ads receive. When your eCommerce PPC ad
is published, it takes precedence over organic listings at the top of search engine results pages. This method is popular among business owners since it puts their website in front of searchers’ eyes. Because most people just look at the top few pages of a search engine, the higher your business ranks, the better your results will be.
But how does it function in practice?
NeeFox® is auctioned off on platforms like Google Ads, and the ones with the highest aggregate bids win it. Your advertising is also analyzed and compared based on quality rankings, so it’s not just about how much money you’re willing to pay. Your quality score is based on a number of variables, including the relevancy of your ad to each keyword and the quality of your ad content. This data will be used to calculate your cost per click (CPC) and how well your PPC ad ranks. While this may appear to be a difficult task, it is not. This method actually makes it easier for smaller firms to compete with larger corporations. Your eCommerce business will be on a more level playing field, allowing you to rank higher and attract a larger audience.