Google Page Speed Insights & Analyze Web Page Load Time
There is such a thing as page speed insights & optimization. The internet user nowadays does not have the patience to wait for a page to load properly. Almost half of these visitors (47%) anticipate a website to load in under two seconds. After three seconds of waiting, 40% of these users will leave the page. A Google representative was even cited as claiming that the acceptable e-commerce page load speed is 2 seconds. This isn’t solely due to Google’s argument. More than half of online customers assess the speed with which an e-commerce site loads when deciding whether or not to shop there again.
It’s possible that the page speed with which your page loads is slowing you down. Slow page load speed is a source of customer unhappiness that isn’t restricted to e-commerce. Slow load times also have a negative impact on sales conversion on online sites. Most buyers will complete their purchase and never return to the site, while some will abandon their cart and look elsewhere. This is bad news for industries that are highly competitive, such as e-commerce and travel.
There’s more bad news to come. The speed with which a website loads can affect its volume of traffic, SERP ranking (page load speed is a Google ranking factor), bounce rate, and, of course, revenue. Because you’ll need to compensate for the drop in sales conversion, overhead expenditures, particularly for marketing, may increase.
To earn the unhappiness of potential clients, your website does not have to be extremely slow. The poor load time might influence the rendering of some key sections of the page, lowering user satisfaction — a factor that has an impact on a website’s overall performance metrics.
After learning what you might gain or lose, you may be wondering where to start when it comes to optimizing the load time of your website. One of the first places you should look is the page speed optimization service.
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